
Mercedes-Benz Places - Binghatti City at Meydan
World’s First Mercedes-Benz Branded City by Binghatti - Automotive x Architectural Brand Synergy
Binghatti and Mercedes-Benz will unveil a master-planned destination in Meydan that’s positioned as the world’s first Mercedes-Benz-branded city. Designed around Mercedes-Benz’s “Sensual Purity” philosophy, the vision is to blend sculpted aesthetics with intelligent living—where luxury residences, curated experiences, and future-forward mobility feel like one seamless ecosystem.
With an estimated project value of AED 30 billion and a vast 10 million sq. ft. footprint, this launch signals ambition at city scale, built on shared ideals of excellence, precision, and timeless design—an iconic collaboration that aims to set a new benchmark for branded living in Dubai.

Key Project Highlights
- Located in Meydan, Dubai, within a prime master planned setting for a city-scale branded destination.
- EOI pricing is limited, studio AED 1,300,000 for the first 300 units, 1BR AED 2,250,000 first 200 units.
- EOI, AED 20,000 studios and AED 40,000 1BR, only by official payment link.
- 10 million sq ft, estimated AED 30 Billion value, with a 70/30 plan and first-come allocation.
Mercedes-Benz Places at Meydan - Intelligent & Sustainable Living
Mercedes-Benz Places – Binghatti City brings a rare blend of branding and scale to Meydan. The project is framed as Binghatti’s biggest launch, and the Sensual Purity design philosophy adds a polished, recognisable signature that can strengthen long term perception.
For investors, Mercedes-Benz Places at Meydan stands out for its strictly limited inventory, first-come allocation, and controlled EOI processing, accepted only via the official payment link. Mercedes-Benz Places – Binghatti City starts from AED 1,600,000 for studios and AED 2,500,000 for 1BR, while early access EOI offers introduce entry points at AED 1,300,000 for the first 300 studios and AED 2,250,000 for the first 200 1BRs, with EOI amounts of AED 20,000 and AED 40,000.
The payment plan is 70/30, meaning 70% across the purchase journey and 30% on completion, keeping commitments clear. The prime positioning supports a value-led thesis for buyers seeking future-facing luxury within Dubai’s core road network.
FAQs about Mercedes-Benz Places - Binghatti City
What type of units are available at Mercedes-Benz Places – Binghatti City?
Current options include studios and 1BR residences, positioned for Meydan living, with official launch pricing and EOI access by Binghatti.
What is the payment plan offered at Mercedes-Benz Places – Binghatti City?
The offer follows a 70/30 payment plan that is distributed among 70% during construction and 30% at handover.
Is it good to invest in Mercedes-Benz Places – Binghatti City at Meydan?
It can be compelling if you value branding, scarcity, and scale, since the project pairs a Mercedes-Benz identity with Binghatti’s positioning in Meydan. The 10 million sq ft plan and AED 30 Billion estimate signal ambition, so evaluate pricing, unit fit, and your horizon.
To what extent is the local road system available from Mercedes-Benz Places – Binghatti City at Meydan?
From its Meydan setting, the development is positioned within Dubai’s primary urban grid, so daily movement can rely on well-developed arterial routes rather than isolated access.
Amenities
Kid's Play Area
Swimming Pool
Gymnasium
CCTV Security
Parks and Gardens
Retail Facilities
Parking
Health Care
Supermarket
Mercedes-Benz Places - Binghatti City Location
Payment Plan
70% During Construction
30% On Handover

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