Upside Living By SRG at Business Bay

Perched atop urban skylines, Upside Business Bay lends a unique aesthetic within a dazzling location where the Burj Khalifa and the Dubai Water Canal can be viewed. While offering fully-furnished living spaces, the amenities are top-notch. The kitchen is made with state-of-the-art SMEG appliances, heat-resistant countertops, a cooking hob, and good storage space. Upside apartments have high-performance Schindler elevators in the common areas and 24-hour assistance operating at the welcoming reception lobby.

For professionals, there are coworking spaces to connect and network daily. If you want to work on your fitness goals, the sports court, gym, and running track are available. SRG Properties is a Dubai-based developer focused on practical, well-finished homes and resident-first communities. With projects like UPSIDE at Business Bay, the group emphasises thoughtful layouts, lifestyle amenities, and strong city connectivity.

For a quick dip, the swimming pool comes alive with a beautiful backdrop during sundown. Other facilities at Upside by SRG include a juice bar, an outdoor garden, soundproof meeting pods, a social kitchen, an events hub, a private dining area, electric car charging points, and more.

Numbers matter when planning. The starting price is AED 960,888 for the studio apartment, with a clear 80/20 structure anchored by a 20% down payment on booking, then 60% during construction, and 20% on handover. This straightforward plan aligns cash flow with occupancy, letting owners benefit from readiness while completing instalments across a defined horizon. Created by SRG Properties and delivered with refined finishes, UPSIDE by SRG offers a practical path into a central Dubai address, where convenience, community, and connected living come together with quiet confidence.