Established in 2022, Taraf Holding is a visionary real estate division of the UAE-based Yas Holding. Surfaced as a boutique developer, the firm specializes in branded, design-led ventures. The company stands out for its artistically infused projects in Meydan, Saadiyat Lagoons, Al Maryah Island, and Jumeirah Golf Estates.
As a real estate arm of Yas Holding, Abu Dhabi’s leading investment group comprising approximately 50 subsidiaries, Taraf Holding emphasizes delivering impeccably crafted residential and mixed-use properties across the real estate giants Abu Dhabi and Dubai. Its inaugural project, Luce, sold out within hours and represents unparalleled early success. Taraf's phenomenal projects back the bolstered demand for ultra-luxury beachfront living.
The firm’s primary roots are entrenched in three principles: “create, craft, and shape.” Moreover, it aims to nurture top-of-the-line communities that combine livability with architectural excellence. Unlike other real estate firms, Taraf focuses on tailoring high-end living spaces with precision to details and premium finishes while infusing a special atmosphere within homes.
As a part of a diversified investment group, Taraf projects’ prime location and timely delivery are reinforced by the operational scale and financial strength of the 50-year-old Yas Holding. The firm is active across both emirates: Dubai and Abu Dhabi, displaying a strong brand presence and an extensive company portfolio.
Taraf carefully selects high-potential communities, including Meydan, JVC, Palm Jumeirah, and Jumeirah Golf Estates, demonstrating its commitment to infrastructure growth and stable price appreciation. Moreover, the development is known for strategic collaborations with W Hotels for W Residences in Abu Dhabi and Karl Lagerfeld for villas in Meydan. The brand partnerships further solidify its position, appeal to savvy international buyers, and enhance exclusivity.
The company believes in incorporating sustainable innovation and design strategy, ensuring attention to materiality, exclusive layouts, and smart home installations. These elements, combined with sustainable inclusion, attract eco-conscious and high-net-worth buyers.
Ahmed Shibel oversees the projects at Taraf Development as the Chief Executive Officer.
Most of the Taraf’s residential inventory is under construction, including high-end projects like Taraf Golf Collection, W Residences, and Karl Lagerfeld Villas.
The earliest handover of Taraf’s projects in Abu Dhabi and Dubai is anticipated in Q2 2026.
Taraf Development’s recognition is pushed forward due to its strategic partnerships with renowned global brands. The upcoming project, W Residences, includes W Hotel Brand’s signature whenever/whatever services, whereas Karl Lagerfeld exhibits a bold philosophy of luxury, with unparalleled aesthetics dispersed across.
Exquisite craftsmanship, coupled with exclusive amenities installation, sets Taraf’s projects apart in Dubai and Abu Dhabi. Numerous top-of-the-line facilities include The Library, a Clubhouse, boutique retail spaces, screening spaces, treatment rooms, and golf simulators, among other traditional amenities.
Starting from AED 21,000,000
Terra Golf Collection Phase 2 By Taraf
Jumeirah Golf Estates (JGE)
Starting from AED 1,750,000
Solea by Taraf
Abu Dhabi
Starting from AED 950,000
Terrazzo Residences by Taraf
Jumeirah Village Circle (JVC)
Starting from AED 7,000,000
Luce The Light By Taraf Holding
Palm Jumeirah
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